![]() While there’s no magic recipe for creating viral TikTok content, you can follow a few best practices to hook viewers: If yours can hook viewers in the first few seconds of play, it has a decent chance of doing numbers. TikTok also seeks to present a variety of topics and themes as users scroll its seemingly bottomless content recommendations, so it’s constantly looking for fresh posts. Small businesses have gotten so much value from TikTok that 52% plan to increase their marketing spend on TikTok next year, with another 21% intending to maintain their spending. Among that group, nearly three-quarters saw returns within six months. TikTok ads provide quick ROIįrom a budget perspective, TikTok provides a serious bang for your buck: 78% of SMB marketers that run ads on TikTok have achieved a positive ROI. If your competitors aren’t yet on TikTok, that likely won’t last. ĭespite all that, TikTok is skyrocketing in popularity among advertisers and SMBs should strongly consider getting on board. In December 2022, a bipartisan group of legislators introduced bills in both houses of Congress to ban TikTok in the U.S. Furthermore, TikTok has been criticized for circulating COVID-19 misinformation, and is under scrutiny by government officials and lawmakers due to its data practices. For one thing, its ad business has been affected by the same global digital ad slowdown currently plaguing its peers. Let’s get this out of the way first: TikTok has its drawbacks. Why small businesses should consider joining TikTok Organic content rules: While the majority of SMBs say both organic and sponsored content is extremely valuable to their overall marketing strategy, they tend to derive more value from their organic content. Most SMBs using TikTok will increase their marketing spend: 52% of SMBs marketing themselves on TikTok plan to spend more money on TikTok marketing in 2023. ![]() TikTok marketing yields overwhelmingly positive results: Among small businesses that run ads on TikTok, 78% say they’ve realized a positive ROI-the majority within 6 months. ![]() Plus, get insider tips from business owners and marketing managers on how to get the most out of the app. If your company is looking for a new marketing channel-or isn’t yet convinced it should join TikTok-read on for insights into how small and midsize businesses (SMBs) are leveraging TikTok and why it’s worth your marketing dollars. TikTok is no longer just a social media app-it’s a search engine, shopping destination, and a salve for businesses struggling to reach new, young audiences on other social platforms.Īccording to Capterra’s 2022 TikTok Marketing Survey *, well over half of small retailers and restaurants that market themselves on TikTok say their organic and advertising content on TikTok is extremely valuable to their overall marketing performance, and 78% say they’ve realized a positive ROI with TikTok ads. TikTok is a gold mine for small businesses looking to reach new audiences.Īs TikTok rises in popularity among consumers and advertisers, there’s good reason for small businesses to pay attention to the hype.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |